Years ago, in my childhood [ie many years ago] a popular phrase was: ‘Keeping up with the Joneses’. Who were the Joneses? And what did ‘keeping up’ with them mean? Well in those days it meant the acquisition of new-fangled gadgets and appliances and labour-saving devices.
My mother would scoff. “What would I do with one of those?” she would jeer, at the idea of a twin-tub washing machine. “I can get the washing much cleaner by hand”. And there she would be, sweating over an old ‘copper’ which she stirred with an ancient, bleached and tapered pole, boiling up the sheets, wringing them out in an aged mangle before taking them up the garden to the clothes line.
Presumably some previous generation must have derided coppers and mangles as new-fangled fripperies, since these machines were not strictly doing it all by ‘hand’, but other than taking everything down to the river and dashing it on a stone, this was ‘hand washing’ to my Ma.
It was the same story for all contraptions; vacuum cleaner, TV, electric cooker and later, video recorder and microwave oven. Once these items were installed they were deemed life savers and no mention was ever made of life before their arrival.
Whilst the phrase, ‘Keeping up with the Joneses’ has fallen out of use, the concept remains and is alive and kicking in these times of rampant technological development. I am proud of the way my mother responded to her neighbours’ purchases, although once she’d belatedly installed her own versions she became evangelistic about them, wondering what she ever did without them and spending hours watching the revolving tub of the automatic front loader or raving at length about the attributes of the video recorder.
When someone recently described to me a gathering of friends who ridiculed her for her modest [non-apple] smartphone I was shocked. Indeed, of all those gathered, only one, apparently was appropriately equipped phone-wise-with an ‘iphone 5’. What does this say about the rest of us, those of us who have opted for a budget model with a supermarket contract? We are to be pitied. We have not ‘kept up’. Some of us [me] are even still using a plain, bog standard laptop with a keyboard. Imagine that!
This is not a competition to see who is first to get a new, labour saving device; this is a shameless bid for admiration via one-up-man-ship. On my humble smartish phone that no one has ever heard of I am able to text, call, use Facebook [a debatable advantage], Google, take snaps and send them, email people, catch up with the news and find out where I am. There are also innumerable facilities which I have no interest in [such as games] and many more I know nothing about and am unlikely ever to avail myself of. I like my old fashioned laptop despite the fact that a visiting friend was unable to swipe on to the next photo I was showing her. So there!