Pouring Cold Water on the Challenge

I realise it makes me into a bit of a humbug-but I have to confess to feelings of relief that the blanket high-jacking of social network sites from the ‘ice bucket challenge’ is beginning to subside. I was just a little tired of watching yet another acquaintance saying something to camera [I don’t know what as I have a tendency to leave the sound off] having water poured over them and exclaiming loudly with their hair and clothes plastered to their skin. But it was for Charideee, of course, which means it must have been a great thing- wasn’t it?
Charities do good work and those who work selflessly for them are to be admired. In these recent times of austerity and financial recessions they have suffered from lower incomes and less giving. So I suppose anyone who comes up with a wacky, ‘fun’ and different idea for fund raising is to be clutched at.
I can never quite understand how those prolonged treks and cycle rides in foreign parts constitutes fund raising-it always appears [and shoot me down if I am wrong] that those who take part are actually enjoying an exciting piece of travel courtesy of those who’ve kindly donated to their particular cause. At least the iced water doesn’t look exotic and desirable.
But isn’t there more than just a bit of smug, do-good, aren’t I generous?/a good sport/a fun-loving sort about such viral challenges as the ice bucket? Why do those taking part need us to see them? Why not go out into the garden, or yard, or car park and tip a bucket of cold water over your head then go indoors and have a cup of tea? Or go and have a bath in some baked beans, shower off and go and dig the garden? Of course, it must not only be filmed, reader-it must be shared on a social network. Why? Well, because a]All your friends must know what a big-hearted, selfless and philanthropic person you and b]You will have been nominated by another fun, generous person-demonstrating that you are also popular and a ‘good egg’.
Wouldn’t it be a great world that had no charities at all in it-because they were never necessary-because the richest, fittest, most advantaged people’s incomes were taxed enough to cover funds to address disease/famine/injury/social deprivation et al; or better still, that the most advantaged gave from their free will, without recourse to iced water, baked bean baths, shaved heads, prolonged cycling or taxation. I know there are those who do contribute a great proportion of their wealth, quietly, without publicising the fact or using it to promote themselves. Good for them.
I doubt the respite will be long. There will be another daft series of selfie videos in due course. In the meantime I’m revelling in the lull.

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